Photo exhibition „The World Heritage Journeys“, prepared by UNESCO and The National Geographic, is presented during the International Exhibition on Tourism and Active Leisure ADVENTUR on 2019 January 25 – 27, 2019 at Lithuanian exhibition and congress centre LITEXPO in Vilnius.
Presentation of the Project „The World Heritage Journeys in the European Union“ took place during the Opening Day of ADVENTUR Exhibition. Director of Vilnius Old Town Renewal Agency gave a lecture on the Project development and Vilnius as UNESCO world heritage site.
Vilnius City joined the Project „The World Heritage Journeys in the European Union“ in 2017 (website). The Project is funded by a grant from the European Commission to UNESCO. The objective is to create unique cultural heritage experiences through the development of thematic transEuropean itineraries. By including iconic and lesser known World Heritage sites, these routes will enable people to see Europe’s World Heritage sites from a new and exciting perspective. The project will leverage World Heritage branding and raise awareness of World Heritage sites in the European Union to increase the number of (international) visitors, encourage dispersal of visitors into less visted areas; also to attract key source markets to Europe such as China and the U.S.
The World Heritage Journeys will centre on the following four themes: Ancient Europe, Royal Europe, Romantic Europe and Underground Europe. Vilnius City was invited to be a part of thematic route „Romantic Europe“. Other European world heritage sites for the route are from Cyprus, Belgium, Check Republic, Germany, France and Austria.
A rich mobile-friendly website was produced by National Geographic, providing an important promotional tool for the World Heritage Journeys.