ROCK Project (EU Horizon 2020)

The EU-funded Horizon 2020 Project ROCK  involves 9 municipalities, 5 universities, business associations, companies, and experts. Leading partners are Bologna City Municipality and Bologna University. The participating cities are divided into Role Models and Replicators. Vilnius is selected as one of the exemplary cities, which can convey its experience to other cities. It relates to the renewal of the Vilnius Old Town – the UNESCO World Heritage Site- its presentation and promotion of the heritage value, development of communal awareness of the heritage and involvement in the renewal and renovation processes.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 730280.
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An article: It is unique in the world: at the light festival the emotions of Vilnius citizens will turn into the colours of the Three Crosses illuminations
An article: https://vilnius.lt/en/2018/10/24/cutting-edge-technologies-vilnius-stands-out-in-the-international-rock-project/

A year-long unique experiment carried out by the City of Vilnius together with the VGTU (Vilnius Gediminas Technical University) was presented at the EUROCITIES Culture Forum in Lisbon on October 18-19, 2018. The neuro-analytical system developed in the capital under the HORIZON 2020 Programme ROCK (Re-use and Optimisation of Cultural Heritage in Creative Knowledge Cities) may become one of the most innovative tools for planning public urban spaces.

Launched last year, the neuro-analytical system, which measures average emotions, physiological parameters of impersonalised people in the centre of the city and finds out how people feel in public urban spaces, can become a very important tool in the future not only for our own urban planners but also for other participants in the Horizon 2020 ROCK project.

‘The City of Vilnius is involved, through the ROCK project, in a unique experiment carried out together with the Vilnius Gediminas Technical University. The neuro-analytical system captures human emotions at important points of the city. As traditional interviews are no longer considered as reliable data for urban planners, our project can be an answer to how to find out whether residents and city visitors like the existing and new public spaces or events taking place there’, says Dalia Bardauskienė, Vilnius City ROCK Project Manager. More:

Seminar “Urban Heritage and Public Communication”